The Dos and Don'ts of Web Design

A website is one of the defining aspects of your company's online presence. If a potential customer clicks on your link from an advertisement and sees an easy-to-use, inviting website, they'll stay on the site and possibly make a purchase. On the other hand, if they go to a site that looks unprofessional and disorganized, they may quickly click off the website and avoid it in the future. Consider these dos and don'ts of web design.

Do Create a Site That Lets Visitors Scroll and Explore

The front page of your website should allow visitors to easily access the primary product you're offering. It should also allow visitors to scroll down a front page that offers three to five sections with engaging content and essential information about your company.

Don't Rely on Free Images for Your Website

Images and videos are essential parts of nearly any high-quality, engaging website. Without images, web design would be pretty uninspiring. A variety of stock photos are available for free on dozens of websites. However, because they are free, they are generally not comparable to premium paid photos. Also, since they're free, they are likely to be used on other websites and won't give you the professional advantage of showcasing a more unique image.

Do Include Social Media Buttons in Primary Spots

Potential customers will most likely interact with your brand on social media. If they are on your website because they love what you're selling, you want them to be able to easily spread the word about your company and products. The best way to do that is to have social media links in primary spots on your website. You can include them on the main page and also have "share" buttons with each blog post and by each item in your online store.

Don't Try to Do It All Yourself

One of the most common mistakes that aspiring business owners make is using a basic template and trying to do it all themselves. A website designer may seem expensive at first sight, but they can actually save you a great deal of time and money. For a website to be search-engine friendly and communicate your message in a professional way, consider hiring a professional website design service. 

Do Include Calls for Action

You may automatically put calls for action in blog posts, but many business owners don't know that calls for action can be implemented in a variety of places within your website design. Well-placed call-to-action buttons make it easy for customers to say yes to making purchases or taking actions that you want them to take.

Finally, unless you have a really good creative reason to be an exception to the rule, your website should look simple and uncluttered. That means a lot of complex web design choices go into making it look so good. To learn more about creating a website, contact professional website design services near you.