Designing an effective website can be challenging. There are many factors that must be taken into consideration, and each element within the website must be optimized for success. One element that can be overlooked during the site design process is the header section.
Although the header may seem insignificant, it sets the tone for the rest of your page. There are some important elements that need to be included in the header section if you want your website to serve as a valuable asset for your company over time.
1. Branding Materials
All items associated with your business should be branded to help increase consumer awareness.
Branding your website can be incredibly simple. The header section provides you with the perfect place to put your brand's logo.
Featuring the logo prominently in the header section will ensure that readers associate the content of the website with the specific goods and services that your business can offer.
2. A Conversation
The header section should also contain a conversation between you and your potential customers. Companies can often become confused by the meaning of "conversation" in this context.
Essentially, you want your header section to identify what it is your customers want (so they know they are on the right site), and what goods or services you offer that can help fulfill the customers' wants. This conversation should be concise and to the point.
For example, a company specializing in accounting might include the verbiage "Stay on top of your finances" in the header section. This lets the customer know what it is they want.
The header would also state "Bookkeeping and financial forecasting for small businesses." This statement tells customers what the company can do to help them stay on top of their finances.
3. A Call to Action
You want to immediately let potential customers know that you are ready and waiting to help them achieve their goals. Quality websites will incorporate a call to action within the header section.
The call to action could be a button that asks customers to contact your business. It could be a link to an online form customers can fill out so that you can contact them with additional information. A call to action can even direct customers to purchase a specific product.
No matter what your call to action may be, incorporating it into the header section of your website immediately lets readers interact with your company.
Search for examples, like StoryBrand website examples, to get a better idea of what you want your website to look like.